Coraline

17 Mar

Whilst perusing around the tinterweb this evening I came across something of particualr interest. The animation/production company behind the film ‘Coraline’ created probably one of the best and coolest marketing gimmicks I have ever seen!

Individual boxes created for 50 bloggers

Individual boxes created for 50 bloggers

Yes, they created 50 individual boxes for 50 individual bloggers. After reading the blogs of said bloggers I get the feeling they all mentioned something about the greatness of Neil Gaiman (original author) or Coraline. But how amazing!?! These handcrafted boxes and contents are such an fantastic idea! It’s given me inspiration for crafting and how to package gifts for people. To check out what was in the boxes go to http://www.notcot.com/archives/2009/01/coraline_50_box.php or http://evilbuttons.blogspot.com/2008/12/50-coraline-boxes.html. Both of these websites have great images of the boxes that were created and evilbuttons has great sources and news on the film!

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